A TED talk by Renny Gleeson about 404 pages, and why small things matter when it comes to your home online, and your brand values.

BY indefiniteloop

Relationships are hard to maintain, even more so online. Because, you don’t really know your readers, users, and visitors who come to spend some valuable time, while looking for something very specific, onto your website.

There are a lot of ways to maintain your relationship with your users, visitors, and customers online. There are a lot to build trust, readership, and maintain value of your brands, blog, and businesses online. Paying attention to small details is just one of them.

Enter, the 404 page

Making sure all the small things are very well cared for, and crafted is a great way to show that you care about your visitors; that you, and all that you’re about is valuing their time, and energy when they show up at your proverbial door step. Even if you’re not home. That’s what the 404 page is all about. This is where the 404 page, helps you overcome your mistakes.

Taylor vs. Treadmill: How you feel when you hit the 404.

The 404 page, also known as the “page not found” error, is a standard response code on the world wide web. Essentially, it’s the way of the website (server), to indicate to the user (client/browser) that the page they were or are looking for, cannot be found or does not / did not exist. Think of it is as “internet fail”.

Good 404 page design
A great example of good 404 design by Magnt

Renny Gleeson: 404, The Story Of A Page Not Found

Here’s an awesome talk by Renny Gleeson that essentially tells you to be ready, and responsible for your mistakes; at the same time value your online relationships, and community. He does by showing how 404 pages are important, and should be attended to. Essentially, it’s all about communication. If you have four minutes to spare today, then I would definitely recommend watching the video embedded below.

Renny Gleeson: 404, The Story Of A Page Not Found.

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